Facebook ads really do work but ONLY if you pay attention to them!
I've seen ROIs in excess of 2100% for ecommerce business and fantastic lead gen campaigns, but I've also seen campaigns that spend more than they bring in and generate little to no leads. If your campaigns aren't performing, I believe you will be making at least 75% of the following errors.
What makes you click on an ad and what makes you scroll past. Get the fundamentals right, give the platform chance to learn and everything else should fall into place.
Author: Sandra Chapman, Director, All Aspect Media Ltd. 28 July 2020