Google Ads (and other PPC platforms) is a powerful online marketing tool that enables you to reach your customers at the exact moment they are looking for you, your products or your services.With multiple targeting options combined with sophisticated analytic tools, you can identify and define who your target audience are, the time of day they are online, what they are looking for (exactly) and deliver and tailor your ads to them.
Advertising with Google AdWords doesn't mean your ad will only appear in the Google search results page, or Google Shopping, Maps or Play. You can also reach customers on partner sites such as You Tube, Blogger and Gmail and across millions of sites across the internet where your customers are looking at related or even unrelated (if appropriate) content.
How amazing would it be to be a garden centre and your ad shows up on a blog about gardening to people who are looking at the blog within 15 miles of your business! Talk about great targeting!
Show your ads to the right people, in the right place, at the right time using highly sophisticated targeting tools and keywords, demographics, geographics, interest and much more.
Control Your Costs
You are in complete control of your spend. You can set target spend and maximum spend, pause, re-evaluate on a daily, monthly or per ad basis. There is no minimum spend and no minimum contract.
Real-time statistics show how your ads are performing and who is engaging with them. Analyzing this invaluable information allows you to continually alter you ads to improve performance. You can see how many people saw your ad, how many clicked on it, and how many took your desired action whether it’s a sign up, sale or download. With tracking tools you can see which pages your customer visited before making a purchase allowing you to improve pages or videos where perhaps people drop off. You can even track a purchase/view as a result of an ad that was seen 30 days previously.
Control Your Appearance
You decide whether customers see your ads with their search results, on Google or partner websites, or in mobile apps.
At a glance
Google Ads & PPC is great. It’s easy for anyone to set up an ad but analyzing the results to improve performance and return on investment is where most business owners fall down. All too often we see businesses who have taken a step towards implementing a marketing campaign but who haven’t fully understood how to get the most out of their spend.
Am I reaching my goals with my PPC?
Am I receiving enough enquiries or sales from my Ads?
Is my Click Through Rate above 5%
Are my Ads showing more than 90% of the potential time?
Are people finding my business?
Is my Return On Investment Spend positive?
Am I reaching my required audience/customers?
Am I running split ads to test for relevancy?
Do customers know about my USPs?
If the answer to any one of the above is no, the chances are you are losing money and opportunities on your advertising and YES, you need a PPC Manager.
Partnering with the right digital marketing agency is imperative to achieve optimal results.
We are Certified by Google in Ads Management and we are passionate about achieving our clients goals. We understand the connection between Quality Score and Ad Rank and how to improve both to ensure your ad appears at the top of searches. We understand how to increase your Impression Share and Click Through Rate (CTR) and how to manage positive and negative keywords and lists – it’s not all about increasing what you are paying per click. In fact, you can appear at the top of Google search results with a lower cost per click than your competitors by making a few simple changes to your ad text, landing pages and keywords.
We employ a fair pricing strategy and have no long term contract clauses. We find great reward in managing successful campaigns and as a consequence, our clients inevitably become great friends. We look forward to making your acquaintance!